Creating Innovative Campaigns - Diversity, Equity & Inclusion are Good for Business!
Creating Innovative Campaigns - Diversity, Equity & Inclusion are Good for Business!
Beckham Media is a Pittsburgh, Pa. based marketing and public relations firm that serves nonprofits, educational institutions, and businesses of all sizes. The agency specializes in helping clients build or enhance their public image and reputation, specifically in the diverse communities. We collaborate with clients to develop strategic public relations campaigns that include custom content, targeted media placements, speaking engagements, and influencer marketing. Beckham Media uses its strong connections with regional, national, and global media outlets to ensure clients' brand messages reach the right audience.
For over a decade, we have helped businesses create their brand presence and achieve their goals. Our process is designed to empower your brand and outfit your business with the marketing tools needed to succeed.
We specialize in reaching the diverse markets in the region. According to a recent Nielson report, Multicultural consumers represent about 40% of the U.S. population, with a combined buying power of $4 trillion. Yet ad spend targeted to multicultural groups including Latinx, Asian, and Black consumers only accounts for 5% of marketing budgets.
Beckham Media is dedicated to helping you build and launch a successful multicultural campaign, because diversity, equity, and inclusion should be built into a company’s ethos. Multicultural Marketing that is evident in the company’s practices, values, and culture is crucial and should be a part of your culture.
Consumers are demanding more from companies—and this is especially true in the multicultural market. With the estimated continued population growth among multicultural audiences, it is more important than ever that marketers be intentional in cultivating authentic relationships with these audiences to help future proof their businesses. Let us help you reach these important audiences.
We work with a large number of clients from various industries, including:
Our marketing experts are ready assist you in developing a marketing plan that drives your business and at the end of the day you are reaching a diverse and inclusive audience.
Multicultural Marketing Matters!
Beckham Media is a minority owned and certified business through the National Minority Supplier Development Council.
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